From Real Estate to AI: Abu Dhabi’s Expanding Digital Landscape
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From Real Estate to AI: Abu Dhabi’s Expanding Digital Landscape

Published on: Apr 23, 2025 | Author: Marketing & Communications

$65.9 Billion in Economic Gains: ADNOC’s Digital Pivot

The Abu Dhabi digital market is reshaping industrial growth, where opportunity meets infrastructure. ADNOC’s Make it with ADNOC app is re-engineering the procurement process, allowing businesses to tap into real-time purchasing needs. Since launching its In-Country Value (ICV) program, ADNOC has channeled $65.9 billion into the UAE economy, reinforcing local manufacturing and driving homegrown industrial growth. With digital connectivity at its core, the initiative strengthens supply chains while unlocking investment potential across strategic sectors. 

As Abu Dhabi’s economy moves toward self-sufficiency and innovation, these digitized procurement pathways provide businesses—especially SMEs and emerging manufacturers—with a competitive advantage, reducing risk and maximizing efficiency. The transition to digital-first procurement also streamlines supplier onboarding, ensuring that local industries can seamlessly integrate into ADNOC’s value chain while capturing new revenue opportunities.

A 70% Visibility Surge: Real Estate Enters a New Era


A city built on ambition is now being reshaped by technology. The Abu Dhabi digital market is embracing digitization in the real estate sector with Madhmoun, the GCC’s first Multiple Listing Service (MLS) platform. By eliminating misleading advertisements and ensuring every property listing is verified, the platform has boosted visibility by 70%. This level of transparency marks a defining shift, making property searches faster and transactions 40% more efficient. With buyers and brokers gaining access to real-time data, market confidence is rising, and investment decisions are becoming more precise. The move signals Abu Dhabi’s broader push toward digital governance, ensuring efficiency while reinforcing the emirate’s reputation as a global investment hub.


40% Faster Deals: Abu Dhabi’s Efficiency Revolution

Speed is the new currency, and Abu Dhabi’s digital market is designed to deliver. AI-powered solutions have accelerated market transactions by 40%, cutting search times and enabling brokers to finalize deals with unprecedented efficiency. The shift isn’t just about speed—it’s about precision. With real-time market data and verified property listings, investors gain clarity, reducing uncertainty and making decisions with confidence. 

This newfound efficiency is also reshaping customer experience, as buyers encounter smooth, data-driven transactions that minimize obstacles. As the UAE accelerates efforts to digitize core industries, Abu Dhabi’s push toward smart infrastructure and automated workflows is setting new standards for how property and investment decisions are made. The impact is felt across sectors, from real estate to logistics, as digital connectivity bridges gaps between investors, brokers, and industrial stakeholders.

Also Read: Abu Dhabi’s Bold Vision for AI-Powered Government by 2027

12 Strategic Sectors Fueling Abu Dhabi’s Digital Expansion

From real estate to manufacturing, Abu Dhabi is scaling its digital footprint across 12 strategic sectors. As the Make it in the Emirates initiative gathers momentum, over 500 companies are preparing to participate in the upcoming industrial summit. With thousands of products marked for local manufacturing, the event is set to amplify Abu Dhabi’s role as a global leader in digitally powered economic growth. 

Beyond investment announcements, this initiative signals a larger shift in Abu Dhabi’s industrial policy, where long-term planning meets rapid technological adaptation. As businesses align with government-led digital transformation efforts, Abu Dhabi is unlocking new avenues for cross-sector collaboration. The emphasis on national industrial resilience—combined with a growing pipeline of digital-first partnerships—positions the emirate as a major force in regional and global innovation ecosystems.


$54.5 Billion Investment Roadmap: Abu Dhabi’s Next Move

A city investing in its future is a city that leads. Abu Dhabi has committed $54.5 billion toward industrial and technological innovation over the next five years, solidifying its position as a powerhouse in digital transformation. Whether in real estate, industrial procurement, or AI-driven marketplaces, the capital is setting the pace for a future where seamless digital experiences define economic success. 

With the government fostering tech-driven industrial policies, this investment strategy is not just about innovation—it’s about securing Abu Dhabi’s global competitiveness. As digital-first initiatives scale across industries, Abu Dhabi’s push toward automation, AI integration, and smart city expansion ensures it remains a pioneering force in economic digitization, setting benchmarks for Gulf-wide and global tech-driven growth.

Also Read: ADGM’s 245 Percent Asset Growth Strengthens Abu Dhabi’s Position in Global Finance

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