Client
Issue
The business was facing declining patient volumes, unclear service differentiation, and fragmented expansion plans. They lacked a clear 3–5 year strategy and had no structured roadmap for growing regional patient inflows or integrating telehealth offerings. Internal misalignment also led to inefficient resource allocation.
Solution
We delivered a comprehensive strategic planning engagement tailored to Abu Dhabi’s dynamic healthcare environment and the wider GCC market. Our solution was designed to help the client not only stabilize operations but build a blueprint for scalable, regionally aligned growth.
Key components included:
Market demand forecasting segmented by specialty and region.
Service line performance analysis tied to profitability and patient acquisition metrics.
Competitor benchmarking, focused on how leading diagnostics players were leveraging telehealth and tech-enabled care delivery.
Strategic alignment workshops to unify internal leadership and translate the organization's ambitions into a viable action plan.
Approach
Our strategic planning process adhered to a structured, collaborative framework:
Vision Clarification
We aligned the leadership team around a shared vision of becoming a regional diagnostics referral center, ensuring clarity on both ambition and scope.Market & Patient Flow Analysis
Using proprietary tools and GCC-wide datasets, we mapped patient referral trends, inbound medical tourism patterns, and telehealth adoption across target markets (Oman, Saudi Arabia, and the UAE).Operational and Financial Modeling
We developed refined cost and margin models to test the viability of different growth paths. This includes tele-diagnostics, physical expansions, partnerships, and new payer channels.Benchmarking & Scenario Planning
Drawing from regional and global healthcare benchmarks, we explored strategic options that aligned with regulatory realities and digital health innovation trends.Strategy Activation Plan
After finalizing a prioritized roadmap detailing initiatives, KPIs, investment estimates, and internal capability requirements, the plan is ready to enter the implementation phase.
Recommendation
Based on Eurogroup Consulting’s findings and models, we provided a set of actionable, high-impact recommendations:
Establish a Medical Tourism Channel
Build a targeted offering for high-income patients from Oman and Saudi Arabia, focused on advanced diagnostics and second-opinion services.Launch a Regional Tele-Diagnostics Platform
Develop a digital care delivery model that leverages the center’s clinical reputation while reaching patients beyond physical catchment zones.Expand Payer Coverage via Strategic Partnerships
Secure MOUs with regional insurance providers to broaden referral pipelines and improve patient affordability.Invest in Workforce Development
Upskill diagnostic staff in AI-enhanced imaging interpretation and digital patient engagement tools, ensuring clinical excellence aligns with emerging technologies.
Engagement ROI
Within 12 months of implementing the strategic plan, the client achieved:
Top-line revenue increased by 22%, driven by new patient acquisition and improved service mix.
Turnaround time for diagnostics dropped by 30%, enhancing service efficiency and satisfaction.
Cross-border patient volume tripled, validating the medical tourism strategy.
Two strategic partnerships secured with leading regional insurers, expanding the addressable market.
EBITDA margin improved significantly, supported by clearer operational focus and optimized resource allocation.
This case exemplifies how our Strategic Planning services help healthcare providers in Abu Dhabi and the GCC transition from operational stagnation to strategic clarity. Our approach ensures every plan is:
Data-informed and opportunity-oriented,
Tailored to the local and regional regulatory context, and
Structured for execution and adaptability in a complex healthcare landscape.