Streamlining Urban Mobility Operations with a Deep Value Chain Analysis

A tech-driven mobility operator offering ride-hailing and fleet services in urban Abu Dhabi, with a growing footprint but falling profitability.

Despite increasing fleet size, the client was unable to maintain service reliability or generate consistent margins. Uptime variability, driver attrition, and opaque cost points in the operations process were eroding efficiency. The leadership lacked clear visibility into where the value chain was breaking down.

We conducted a comprehensive Value Chain Analysis engagement, focused on:

• Uncovering inefficiencies and identifying areas of hidden value across the client’s operations

• Convert complexity into clarity, enabling smarter resource deployment, improved service metrics, and enhanced profitability.

• Covering every operational link with our analysis, from driver sourcing and fleet availability to route design, digital platform performance, and customer feedback integration.

Our value chain analysis framework was tailored to the transportation and logistics sector and included the following core phases:

1. Value Chain Mapping
   We created an end-to-end operational map detailing activities from rider demand generation to trip execution and post-ride feedback loops.

2. Efficiency and Cost Diagnostics
   Through time-motion studies, fleet telematics analysis, and platform data audits, we identified where time, cost, and reliability were breaking down.

3. Value Driver Identification
   We isolated key drivers of operational success — including asset uptime, driver productivity, trip routing efficiency, and digital engagement metrics.

4. Cost Heat Mapping
   Built detailed models to uncover hidden costs in areas such as refueling, idle routing, incentive misalignment, and digital service redundancies.

5. Opportunity Modeling & Implementation Planning
   For each pain point, we designed practical solutions with quantified impact projections and implementation sequencing.

We delivered a focused set of interventions, targeting the areas with the highest impact on performance and cost:

• Implement digital-first driver onboarding, including biometric authentication and compliance automation to reduce attrition and time-to-hire.

• Redesign pricing algorithms to reflect real-time traffic density and zone-level demand patterns, improving revenue per kilometer.

• Partner with regional fuel aggregators to negotiate volume-based refueling discounts across Abu Dhabi and Al Ain.

Deploy predictive maintenance protocols, using telemetry data to reduce unplanned downtime and optimize fleet servicing intervals.

Demonstrating how Eurogroup Consulting’s Value Chain Analysis offering enables high-complexity service providers in Abu Dhabi to regain control of their operation, we bring together:

• Operational insight,

• Data analytics, and

• Practical implementation planning.

For our client, in less than two quarters following implementation, they saw measurable operational and financial improvements:

• Fleet downtime reduced by 35%, enabling more trips per vehicle per day.

• Driver productivity increased by 22%, supported by faster onboarding and optimized shift scheduling.

• Average trip cost declined by 14%, driven by route optimization and fuel savings.

• Customer complaints fell by 47%, and profit per trip rose by 18%, shifting the company from breakeven to surplus.